LendingTree does a nice job of explaining, in simple language, what is going on in the mortgage market. Is this the first step in building mortgage (lending) content directly for the consumer? C. D. Davies, LendingTree CEO and former President of Wachovia Mortgage, sits down in shirt sleeves for a very Web 2.0 style YouTube video.
This is one example, in a series, of consumer focused videos that seems to compliment a “press release glut” of consumer education content.Add to this a bit of industry comparison. Is LendingTree beginning to look
a little more like a lender
or a publisher
and less like a lead generation company?
Is this an example of an old line lead company beginning to put the consumer at the center of the mortgage transaction or positioning themselves to become the consumer’s “mortgage expert?”
BTW, did anyone notice that LendingTree misspelled mortgage in ALL of their YouTube tags and titles. I guess there are a couple of bugs to work out before they can become a true mortage mortgage expert.
Tags: lendingtree, quicken loans, lowermybills, bankrate, consumer, mortgage market
Lendingtree IS a lender. That’s the majority of their revenue and all their profits (well, used to drive all their profits).
If they are starting to look like one, then its about time
Lending is taking their lumps. But, I think that making a comparisson in the layout of thier website is inaccurate. They are still in the business of interfacing with consumers and generating prospects. In this months INC magazine it had a long article about more effective website presentations.