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LeadCritic, formally a lead manager for a large real estate, mortgage and financial service company has a passion for the mortgage lead business, from the buyers perspective. A few other interests include Internet Marketing, web analytics, lead management and consumer behavior.

LeadPoint Closes $6m in Series E Funding

LeadPoint successfully closes $6 million in funding according to Private Equity Hub (If you are not a member you can view Google results here), however their assumed goal of keeping it private was unsuccessful.

This reiterates the fact that ALL companies no matter what the model is, are having a difficult times. It also points to the faith and in the lead generation and more specifically with LeadPoint, the faith in the lead exchange model from private equity and VC firms.

The question remains if lead companies or exchanges will be able to weather the storm.

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  1. warren | Apr 2, 2008 | Reply

    How much for the leadscon sponsorship? $60k?

    $5.94 million left to go

  2. John DeMayo | Apr 3, 2008 | Reply

    This seems like a small amount to raise as a series E. I wonder if it was a flat or down round (regarding valuation). I haven’t had any recent interaction with Leadpoint, but this would seem to indicate they are struggling and raised the money because they needed it.

  3. JB | Apr 5, 2008 | Reply

    I wonder if they can make money with low margins and no expertise in any one vertical before they raise series Z

  4. warren | Apr 6, 2008 | Reply

    Jb brings up a good point. What is the alphanumeric vc fundraising record? Anyone ever make it to serie H before?

  5. Don | Apr 6, 2008 | Reply

    In lieu of the challenges in the mortgage industry and reduced demand for leads driving down the end user price they probably will struggle for some time

    I also think they have aligned themselves with too many publishers and would be better served with a focus on quality vs quantity

    Was their any coverage at the conference regarding the price slide of leads and or a reaction to zillow getting into the market?

    Thanks

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  1. From LEADCRITIC | Mortgage Leads News and Opinions | Oct 8, 2008

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