In a presumed effort to improve the consumers experience Lendingtree partners with Mortech to offer the LendingTree buyers an opportunity to accurately price loans to consumers.

“Our partnership with LendingTree clearly puts us at the forefront of
pricing engine technology and services for managing Internet lead sources.”
said Don Kracl, Mortech’s president. “Marksman combines Mortech’s real-time
pricing with Merit Matrix’s industry-leading product finder and together
will provide LendingTree a state-of-the-art platform to help their lenders
close more deals.”

At this point it is not exactly clear how this will be offered to the LendingTree network but Loudoun Enswiller had this to say:

“We are looking forward to a marked increase in the speed,
accuracy and customer service tools offered by the Marksman platform.”

I think this will be a clear benefit to the network, if in fact they have access to the service but are these types of add ons in vein? Isn’t the overall lead generation model what is “broken”?

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