It was announced today that the rumors were true that DoublePositive was actively looking for funding. The company scored $4 million to boost their client acquisition and marketing efforts.

“We are very excited to be a part of the impressive growth story at DoublePositive. We believe DoublePositive will continue to be the leader in the live lead generation space, and we see tremendous opportunities for DoublePositive to diversify into new Internet lead-buying markets,” said Marc A. Cole, Partner at Hamilton Investment Partners. “We think DoublePositive is positioned very well to build on the great success they’ve had and capitalize on the tremendous opportunities that exist in industries such as Education, Insurance, and Consumer Debt/Credit.”

DoublePositive who specializes in generating live transfered leads has been growing a steady pace. Their product helps buyers increase their efficiency by by decreasing the amount of time the buyer needs to be on the phone calling leads. Their model is to buy leads from many of the providers in the market, contact them and simply live transfer them to the buyer.

My advice to you if you are looking to buy live transfer leads is to calculate your cost of every contact. If the price that the live transfer company is offering is at or below that price then buy. If not, pass and move on to another company.

Congratulations to DoublePositve and guys over there!

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