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TARGUSinfo Acquired by Neustar

STERLING, Va., Oct 11, 2011 (BUSINESS WIRE) — Neustar, Inc. NSR +0.57% and Targus Information Corporation, or TARGUSinfo, today announced that they have entered into a definitive agreement under which Neustar, a global leader in network...

 

Bankrate to Acquire InsWeb

Big news out of New York. BankRate continues it path to insurance lead generation domination with the acquisition of InsWeb. See release below: read more » AKPC_IDS += "2037,";

 

Revestor sets to Reshape Real Estate Investment Tools

Revestor sets to Reshape Real Estate Investment Tools

A new product plans on hitting the market this year and looks to take a swing at Zillow’s market share. Revestor, brought to you by Bill Lyons promises to bring a new tool to investors that will open the door to quick market valuations...

 

Vantage Media and BrokersWeb Combine to Create Multi-Vertical Leader in Online Customer Acquisition

El Segundo, CA and Miami, FL (September  26, 2011) – Vantage Media, LLC, a technology-driven vertical performance marketing company, and BrokersWeb, Inc., the fastest growing leader in pay-per-click (PPC) advertising in the Insurance vertical,...

 

Adchemy Broadens Advertising Technology Partnership With Microsoft

Completes $61 Million Investment Round With Microsoft, August Capital and Mayfield Fund; Will Expand Availability of Adchemy IntentMapTM Technology for Microsoft adCenter Customers   FOSTER CITY, CA–(Marketwire – Sep 21, 2011)...

 

Tree.com Sells RealEstate.com to Market Leader

Tree.com continues to sell off certain assets with its most recent sale of RealEstate.com. Price has not been disclosed yet and there was not mention of the seller in the press release below. Details are to follow. In the press release below: KIRKLAND,...

 

UPDATE: Second Arrest Made in Chris Smith Murder Case

According to the OC Weekly a second arrest has been made in the Smith murder case. 34 year old Kenny Roy Craft was arrested today by the Orange County Sheriff’s Department this morning. Craft, the personal assistant of Edward Shin admitted...

 

Edward Shin Arrested on Suspicion of Killing Chris Smith

Edward Shin Arrested on Suspicion of Killing Chris Smith

One of the biggest scandals to rip through the Lead Generation vertical just got much much bigger. News out of Los Angeles today states that Edward Shin was arrested on the suspicion of murdering Chris Smith. The scandal first came to light...

 

SmartHippo Schedules Shut Down of Site

Approximately 4 years ago we first reported on an up and coming mortgage comparison site called SmartHippo. The site took on the challenge of creating a website that combined real time mortgage rates with a social/community experience mixed...

 

Welfare and Unemployment Tactics used to Generate EDU Leads

Welfare and Unemployment Tactics used to Generate EDU Leads

The education vertical has gotten to the point where the high demand for leads is negatively affecting lead quality. Sources that are not able to compete in the high quality lead generation channels begin to subject themselves to questionable...

 

PerformLine Announces PerformMatch™ Private Link Service

PerformLine, the leading independent provider of marketing compliance monitoring technologies, announced today the launch of PerformMatch™ Private Link Service (PLS), a managed escrow service that addresses the challenging issue of marketing...

 

Make the Grade?: Leads360 Secret Shopping Report Released

Oh boy – and not in a good way. Leads360 has just released their Secret Shopper report of the mortgage industry and it is not good. Frankly, I am a little disappointed by the results. I go around “town” talking up how well...

 

Leads360 Intelligent Sales Dialer Celebrates 5 Millionth Call

According to the release below, Leads360 is celebrating their 5 millionth call via their recently release “Dial-IQ” product. I think more importantly, and why the press release is worth publishing here on LeadCritic is the result...

 

LendingTree Reduces Max Lead Match Rate

Good news for LendingTree buyers. Today LT announced that they would be reducing the maximum amount of times leads can be matched with their lenders from 5 to 4, effective August 1, 2011. Buyers should see a small boost in conversions from this...

 

TARGUSinfo Unveils the Next Generation in Verification Services: Multi-Point Identity Confidence

VIENNA, Va., July 25, 2011 – TARGUSinfo, the trusted leader in On-Demand Insight®, announced today the launch of Multi-Point Identity Confidence, the industry’s next generation verification service that evaluates multiple aspects of a consumer’s...

 

LeadTune and Datamark Reach Agreement

SALT LAKE CITY, July 18, 2011 /PRNewswire-iReach/ — LeadTune, a leader in lead conversion technology, has entered into a formal agreement with Datamark to integrate its Rescue product into Datamark’s LeadBin. The integration will...

 

Tree.com CEO Lebda Receives $275K Salary, Will Jump to $550K Next Year

On July 11, 2011, the Compensation Committee of the Board of Directors of the Company approved a change in the compensation paid by the Company to Douglas R. Lebda, the Company’s Chief Executive Officer. The approved change provides that...

 

The Key to Lead Conversions; Motivation

The Key to Lead Conversions; Motivation

There have been a lot going on over here in the LeadCritic halls. And put quite frankly, I have been getting burnt out. Hence the lack of posts going up on this site recently. I am not sure if I have a knack for timing my vacations for when...

 

Lead Generation Compliance Monitoring, The Basics

Lead Generation Compliance Monitoring, The Basics

Discarding the set up to this post we all understand how important it these days to monitor your brand out in the marketplace and even more important how others are using your brand. Aside from spending thousands on outsourcing these responsibilities...

 

What Happened to the Personal Finance Management Space?

What Happened to the Personal Finance Management Space?

A few years ago their was a ton of excitement brewing over the new personal finance websites that were hitting the market. Many, including myself, thought that these sites were going to change the face of lead generation. By providing an extremely...

 
 
 
 

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