It has been long over due that a company supply a proper analytics tools for lead buyers. Sure LMS’s have always had some level of reporting, but it has never been quite enough to rely on solely for your decision making reports. In fact, I think that most companies simply use those reports for the data and export the information into their own developed reports. A new web based platform has finally come to forefront for our analytics needs in.

I had the pleasure of viewing a demonstration of Sparkroom’s new Lead Performance Optimization product last week and I wanted to share a little bit about it. Quite simply Sparkroom is a product that I would have loved to have had when I was buying leads. The web based platform includes everything from budget analysis, a lead provider scorecard, volume reports, filter performance and just about any other report you can think up. All the things that took me hours a day to update and produce. The reports are extremely flexible and easy to use too. If you wanted to know how well leads from CA with fair credit score performed compared to FL leads with fair credit scores you could easily do this by choosing the correct filters to compare. Maybe you would like to compare those same two states with their gross margins, this can be done as well. Sparkroom will keep you busy playing with a number of different combinations that quite literally seemed endless.

Sparkroom was founded to give lenders insight into the performance of their internet leads for the first time. By combining a sophisticated analytics platform with dedicated Account Management from professional lead buyers and direct marketers, Sparkroom Lead Performance Optimization closes the loop on internet leads. Sparkroom clients gain unprecedented clarity into the financial impact of each lead source, segment and filter. Armed with this data – and supported by Sparkroom’s lead buying expertise – lenders can invest in the leads that grow their business most profitably. In real-time. Every time.

The team at Sparkroom combines the closed looped reporting with a consultative service that will help you make sense of their multitude reports. Not only do they offer to hold your hand and teach you the elements of the analytics software they will also help you purchase leads. The team has years of experience in the industry and will service your lead demand requests and facilitate your purchases. I think this is quite attractive for lead companies that are looking to reach the next level, but may be lacking the know how. This is not a paid post nor was I encouraged to be positive about their platform and I hope you would never think that would be the case, but I truly love this platform. It makes analytics and finding actionable insight easy.

I suggest taking a closer look at this product because I can’t say enough about it. If you are a data driven company or want to be, this is a great step in the right direction.

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