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According to MarketingSherpa’s Business Marketing Survey, lead nurturing is an area that is a point of pain for many businesses. They asked 980 marketers in a variety of industries if they have a process for lead nurturing. Surprisingly,...
Lead Management Software Solution Part 3 “Marketing is a societal process which discerns consumers’ wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered.”...
I think it was a couple of weeks ago when wrote about updating your email communications. Yes, in fact here it is. The point of the article was two fold. One when was the last time you evaluated and optimized your email content and secondly...
One of the biggest challenges many businesses face is a lack of communication between Marketing and Sales on what makes a ‘Good Lead’. read more » AKPC_IDS += "294,";
I believe it was about a month ago when I declared that businesses needed to change their sales strategy into a customer service strategy. The fact that the market is as competitive as it has ever been and the playing field is now more level...
Many companies start a lead generation program without thinking about how the leads will be nurtured or measured. There are several common missteps that prevent advertisers from maximizing lead-generation opportunities. One example might be...
Most salespeople tend to focus on the high-probability “hot leads” that recently came in the door. They don’t have time to stop and sweep through a list of aged leads on a regular basis. SoftVu recently completed a “meta study”...
December is traditionally a slow month in the mortgage industry where contact rates and funding rates tend to drop by at least 15%. Loan officers start scheduling significant time off and prospects get very busy. I remember even during the...
Adteractive, admitting to no wrongdoing, settles with the FTC over questionable incentive-based lead generation. According to MediaPost Publications the inquiry by the FTC focused on Adteractive’s use of “free” incentive language...
The best solution is to have support in the email for both HTML and plain text. The specific technique I am referring to is called multipart text/HTML format and it allows you to utilize HTML’s design possibilities while also sending out...
In deference to a few minor criticisms I’ve removed any mention of the LMS company I work for that offers email services. I would point out to you that you should check into email capabilities of your CRM/LMS/LOS system and...
I find that so many mortgage companies sell themselves short with their email campaigns. I am not only talking about their lead-gen campaigns, but also their client retention or introduction emails campaigns. Email can be extremely successful...
Leads2007 is currently under way! Discussions between lead sellers and buyers are plentiful and meaningful. Being that this is the first conference or “unconference” of its kind No one knew what to expect. We all only hoped that...
There is a popular song out on the radio that goes a little like this “they tryin to make me go to rehab, I said no no no”. Well, it finally occurred to me that I may need to go to rehab. For what you ask? Email. Like many...
Harte-Hanksurveyed more than 530 companies and found that Direct Marketing and E-mail Marketing delivered the highest ROI amongst all other medias. The study points out that many companies are following the trend of devoting a majority...
When purchasing leads your contact with the consumer is the most important step in earning their business. Many of us focus strictly on the contact via the phone and very well should, but too many of you allow your email campaigns to fall...
A new Silerpop study found that your landing page has 8 seconds to capture the attention of your readers. The study looked at 150 email marketing landing pages and found that many of them “failed to grab attention quickly and some were...
It’s official, the Morinsight Forum is live today. I am really excited to bring this new feature to you today. My hope is that it will be a place of open discussions about lead providers, lead management, Internet marketing, real estate...
In the world of email marketing and mortgage related services it has always been difficult to reach the end consumer. Because a large majority of spam is mortgage related it can be difficult at times to reach your targeted consumer. With many...
