Archive for: General Stuff

The Forum is Under Construction

Hello LeadCritic readers, If you have tried to access the forum recently you will know that it is not available. I am currently trying to update the forum to reduce the amount of spam. You may not notice it, but I spend about 15 minutes a night...

 

Navigating The Mortgage Industry Highway.

Today, while driving home from a day spent with my daughter, I noticed a car about 40 yards in front of me and one lane over with its turn signal on. As the courteous driver I am I slowed to let the car merge into my lane. After waiting for...

 

Looking for Participants

LeadCritic is looking for a few guest writers. Do you have an opinion that you would like to voice? Do you have commentary about the current market conditions, lead providers and lead management processes? If you are interested in writing a...

 

LeadCritic News

If you haven’t already noticed, there is a new page on the site entitled LeadCritic News. This portion of the site models many of the social news sites on the web and is now available to the leadcritic readers! LeadCritic news is a place...

 

Bye, Bye Morinsight:(

I will no longer be authoring any post at Morinsight:(   Specific circumstances are forcing me to  pass the torch to a new anonymous blogger “Lead Critic”. The blog and forum will eventually transfer to a new domain. Your User-names...

 

The Wonderful World of Email Marketing

The Wonderful World of Email Marketing

In the world of email marketing and mortgage related services it has always been difficult to reach the end consumer. Because a large majority of spam is mortgage related it can be difficult at times to reach your targeted consumer. With many...

 

LMB Leads

LMB Leads

I have been receiving a number of questions about LMB leads and want to touch base on them now. Jim Says: May 1st, 2007 at May 1, 2007 eI heard LMB offers three different lead programs. Is that true and what are the differences? Yes, LMB has...

 

Adtech Conference Recap

Adtech Conference Recap

It was a good day at the Adtech Conference today. Unfortunitly I wasn’t able to attend as many of the speaking sessions as I wanted to and the one I was able to attend was not as enlightening as I had hoped. However I have many things...

 

Adtech Conference

I will be attending the AdTech Conference in San Fran. today and tomorrow. It should be a great meeting of the minds for the marketing world. I will be also attending a number sessions and will give you an outline of each of them. I think they...

 

Tips on creating a good CPC campaign.

Tips on creating a good CPC campaign.

Over the past few months I have been asked a number of times about what my thoughts were on CPC or PPC campaigns and if I thought they were worth while. Currently we allocate a percentage of marketing dollars to Cost per Click campaigns and...

 

Long weekend…

Over the weekend I moved into a new house and have been slammed with usual activities that are included with moving. Moving is painful! I also will not have my internet connection up until Wednesday, so bare with me. I may not have a new post...

 

Ramblings about Mortgage, Technology, and the Internet consumer. Part 3

Ramblings about Mortgage, Technology, and the Internet consumer. Part 3

First off, I apologize for taking so long to continue this conversation, but here we go. In the last post I introduced a new consumer you should start focusing your attention on. In this post I want to elaborate a little bit more about this...

 

Lending Tree Has too much business, Part 3

Well I guess I got a little too excited when I sent in the user agreement. I assumed that the process was practically complete. So two weeks after (maybe even three) sending in the User Agreement in, I haven’t heard back from them. I have...

 

Lead Providers that rely on email marketing

Lead Providers that rely on email marketing

If you have read my previous post about why affiliates are bad, this may be little repetitive. If you haven’t read it I will tell you now that I am not a big fan of affiliates. You just never know what they are doing to create a lead....

 

Get in Google’s Onebox

The growth of local search within Google as been increasing at a substantial rate. More and more Geo specific searches are implementing the, so called, OneBox. The OneBox is a mash-up of Google Maps and the yellow pages on steroids. If your...

 

Ramblings about Mortgage, Technology, and the Internet consumer. Part 2

In this post I am going to continue to present statistics of Internet usage. My goal is to show you factual data of the changing market. Like I alluded to in the previous post, I think most of these facts can easily be assumed, but it is always...

 

Ramblings about Mortgage, Technology, and the Internet consumer. Part 1

What does the future hold for Internet marketing, mortgage based technology, and consumer behavior? Over the next few weeks I am going to delve into this question. I will also discuss the Internet and how it will effect consumers doing business...

 

AOL now in the mortgage lead business? Yes

As of last week AOL is now in the mortgage lead generation business. They will be selling all their leads through the Root Exchange for approximately $42-$45. This is an interesting move by the search giant. Now, instead of just selling ad...

 

The race for Natural Language SE: Google & Powerset

Search engines have always had a problem retrieving the information your are actually looking for. What I mean is, SE’s have typically looked at the words separately and found relevant results based on those single words and for this reason...

 
 
 
 

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