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What is the world coming too!! Now we have spiders climbing up pornographic blow-up dolls. “Yeah, I want to get a mortgage quote from that company”. This is extremely ugly and pointless. I know the creative team over at LMB has...
MediaPost announced that Nielson Online’s AdRelevance service reported that mortgage ad spend had decreased in January. Along with their affiliate payout reduction Countrywide also cut their CPM (Cost Per Thousand) advertising spend. A...
A very interesting report was posted yesterday by MediaVest called “Natural Born Clickers” that revealed more information about the “Heavy Clickers” demographic. The study revealed that a very small group of people who...
Recently there has been a large amount of buzz and news revolving around FHA products and guidelines. Many brokers are beginning to refocus their business and product mix with FHA products. The HUD continues to expand guidelines to be more flexible...
Looks like LowerMyBills and their too good to be true ads are pissing off everyone. As the new punching bags in the mortgage mess frenzy, it is LowerMyBills and Countrywide’s turn in the hot seat. During yet another report on deceptive...
An interesting article in the Atlanta Journal-Constitution questions “No-Cost Loans” and the self proclaimed originator of these types of ads. Jon Shibly has quite literally made himself into a mortgage industry cowboy by delivering...
I received an interesting email just a few minutes ago from one of the leads we had purchased. Here it is: From: ………………… Sent: Sat 8/25/2007 9:16 AM To: …………….. Subject: Hello, My...
