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A company that does not get mentioned here as frequently as they probably should, for what ever reason, released their bi-annual benchmark study last week. I was going to cover it as soon as it came out, but I was actually going to make an effort...
Guest Post By Adrian Huth, friend and “good guy” in the industry. Allow me to introduce myself…. I am an individual who has been in the lead generation industry going on 10 years. I have seen the industry involve from the...
Last post I gave a brief synopsis of the original complaint submitted by LG Technologies and also picked a few statements from Edwards Shin declaration. One of the bigger complaints or allegations made by LG is that Shin purposely diverted payments...
I am going to come clean from the outset and say that, “no,” I don’t have the stones to make the call that we have indeed hit a, “bottom,” in the housing market. But I have seen a couple of things lately that lead...
It is funny how often times the simplest, most often overlooked, things are what can make us the most successful. Lead management is one of those things. Sure, some of the details can get complex, but the concept is simple. And lead management...
I don’t know about you, but I can feel the pressure building around the industry in more ways then one. Since Bush signed the H.R. 5140 stimulus package last week people have been waiting on the side lines for the new loan amounts to kick...
This is one of the biggest mistakes I see lead buyers making with their leads. An Internet leads, if generated with any level of integrity, is not a cold call. It is an initiated, hand waver! Think about what a quality Internet consumer lead...
This went under the radar a few day’s ago and I have finally got around to talking about it here. On the 27th, the Detroit Free Press announced that Quicken Loans and RockBridge Equity Partners purchased two California companies. The first...
The Internet sales environment, which most of us are increasingly operating within, is demanding a redesign of our salesforce. This redesign is going to focus in on key new expectations of Internet consumers: Immediacy Responsiveness Follow...
It’s definitely that time of year again. The NFL is drawing close to an end and my baseball stats sheets and forecasters are arriving in the mail–that’s right Fantasy Baseball is in the air! This time of year gets me all excited...
Are you feeling the market constricting around your neck? Is it harder and harder to find borrowers you can actually help? Have you shaken down every real estate agent in the tri-county area and found their pockets empty too? Welcome to the...
Welcome to 2008! Time to reassess all your assumptions and set blockbusting goals for the New Year. I am guessing, if you are visiting Lead Critic to start your year, that smarter lead buying and higher lead conversion rates are centerpieces...
How many of you have been in the mortgage industry longer than you care to acknowledge? It really doesn’t matter what your role is within the industry whether you sell leads, loans or houses you have more than likely found yourself in...
We have talked about core strengths over the months, training loan officers, reducing marketing costs, monitoring lead sources etc., but little attention seemed focused on the underlying causes and processes that are the leading source of productivity...
I have written about this subject before, but I came across a few sites that got me thinking again and I wanted to share them with you. So without repeating myself to much I will get straight to the point. As blog author you can expect that...
Although a first time writer for the Lead Critic site, I have been a relatively frequent contributor for quite some time. Just to give you a little background, I come from the lead-gen side of the business. I say that for no reason other...
From time to time I spend the evening playing with Google Trends and Microsoft’s AdLabs. There are a few keywords that I always check in Google Trends. The first is Mortgage Leads and the second is Mortgage Refinance. Here is what I found:...
IAC falls short of analyst expectations due to LendingTree. IAC net income dropped by 24 cents a share, but excludinga few verticals (LendingTree) IAC actually beat estimates by 2 cents. LendingTree revenue fell 41 percent to $63 million because...
I have written a number of post regarding the movement of sales reps within the lead industry. Why you ask? I find it interesting to watch and make note of these changes because where they end up says something. Do you think that the more experienced...
I just wanted to rap up the week by sharing some of the great post and articles I came across this week BetterCloser chalks up a drop in lead quality to consumer behavior. Mr. Morgan Brown over at Blown Mortgage expresses his concern about...
