LEADCRITICTARGUSinfo Honors LowerMyBills.
Filed Under: Targusinfo, LowerMyBills, Lead Generation, Mortgage & Real Estate, Lead Providers
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Yesterday at the TARGUSinfo Lead Quality Summit they honored LowerMyBills with the “Best in Lead Quality Award“.
“LowerMyBills.com earned this award by standing out in a growing field of companies that are pioneering the art of generating, verifying and delivering high-quality sales leads captured on the Internet,” said Dave Wengel, General Manager of Interactive Markets for TARGUSinfo. “LowerMyBills.com nailed every criterion for the award, gleaning effusive praise from recognized lead buyers and demonstrating a high level of sophistication in its quality assurance process. Leads that come from LowerMyBills.com are leads companies can trust.”
There is no doubt that LMB help pioneer the art of of lead generation and I congratulate them on the doing so. Maybe a life time achievement award would have been more appropriate, since the actual quality of the leads have suffered since the end of last year. I must say they have also pioneered how to sell a lead 5 times, give certain buyers different prices to keep them on the network and of course make interesting, to say the least, banner ads. I am going to guess that the praise they received from the “recognized buyers” are the buyers that are receiving the low price points and therefore have a better chance of profiting from LMB leads.
I do like the idea of giving awards or recognizing the good and innovative lead providers, but minus the politics. I would love to create a LeadCritic awards for our industry, but it would have to be a peoples choice award. My concern is that many lead buyers don’t like sharing their best providers with others. Which I think is ridiculous . That mentality is completely counter intuitive to finding good sources and eliminating the bad ones. If you think that telling someone about you good lead source is going to hurt you in the long run, I must say you are crazy.
What if lead providers actually worked towards receiving the LeadCritic people choice award by continually improving the quality of their leads. Don’t you think that would benefit everyone?
So what do you think? Would lead buyers be interested in taking a survey on lead quality?
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John Challis | Sep 21, 2007 | Reply
To be fair, Lendingtree did move to sharing leads 5 times about a year before LMB followed suit.
Lead Critic | Sep 21, 2007 | Reply
Thanks John for being fair. lol
What do you think about the LeadCritic Awards? Do you think anybody would participate?
Matt Morelli | Sep 21, 2007 | Reply
Not a bad idea. And I do agree that exposing the good sources will in the long run, benefit all of us. It will send more revenue their way thus allowing them to continue to do what they do, and continually improve, all the while forcing the lesser quality sources to s#%@ or get off the pot. Those organizations who can generate quality deserve the exposure, and those brokers are interested in doing good business deserve to know where their investment will show them the best ROI.
nowayoj | Sep 21, 2007 | Reply
Don’t be a hater. Lowermybills got the award, they probably earned it. Who know, maybe green aliens pull quality leads
Lead Critic | Sep 22, 2007 | Reply
Thats funny!
I guess where the confusion with regards to this award, is lead quality, does that mean accurate name and numbers or does that mean best converting leads? I think this award is for the accuracy of the data. Who really cares about that if the leads don’t convert though. Isn’t that the bottom line in our world?
QuickApply | Sep 22, 2007 | Reply
I really like the idea of a people’s choice for lead generators. But you are right - getting our buyers to share who we are is like pulling teeth. One buyer said we could use them as a referral with one stipulation - they couldn’t be in the same state. Bummer -but still good cause there are 49 other states
And where is our award from Targus? We spend thousands with them running our leads through their system to validate the data. Boo hoo.
Lead Critic | Sep 22, 2007 | Reply
Jeff,
I hear that all the time and think it is absolutely ridiculous. Does the buyer think that you don’t advertise and that their referral or lack there of makes that big of difference.
I think I may be able to present the survey process in a way that would encourage them to vote. My major problem is contacting the buyers. Do you think lead providers would be willing to send out or promote the survey to their buyers?
John Challis | Sep 22, 2007 | Reply
One problem that I have with the award is with the word “Quality.” Basically, it is a meaningless word. I think a better word that the industry should adopt is “performance.” Lead quality is objecitve, but performance puts the lead against benchmarks that lead to ROI. Let’s do a Lead Critic Performance award and I am all on board!
Lead Guru | Sep 23, 2007 | Reply
JC, let’s talk.
I have lots to say about this and my new position
Lead Critic | Sep 23, 2007 | Reply
John,
Your right, when I say quality, and this was my issue with this award, I assume performance.
If a leadCritic award comes about it would be based off of performance and the KPI’s that I feel are the most important, ROI, Conv., Loan Amount, etc
John Challis | Sep 24, 2007 | Reply
Of course I meant “subjective,” rather than the word “objective,” that I used. Give me a call, Lead Guru, if that’s your real name…
Lead Guru | Sep 28, 2007 | Reply
Lead Guru = ncollins@leads360.com - LOL