A year or two ago I covered a company named ClickPoint Software who had an excellent product that helped experienced marketers break down the doors into the lead generation business. What typically took hundreds of thousands of dollars a build was now available through reasonable monthly fee. Now marketers could quickly and easily manage host and post relationships with the same, if not more, features and flexibility that the big boys in the industry had available.

Fast forward to today, as you can see in the right hand column, ClickPoint Software is sponsor of LeadCritic.com. With that said, I wanted to bring your attention to a new release they just made last week. Users can now use a intentionality that built some of the largest insurance lead generation companies in the space, the Ping Tree. For those of you who are not familiar with the Ping Tree functionality I will explain it to you quickly and then you can also read the press release below for more details. Simply put, a ping tree is where a host and post provider can ping the ClickPoint Software to see if their lead can be matched with any of your buyers. If there is a match they can choose to send it to you, but if there is not match they are free to send the lead to another partner. All in real time. This is good for both parties. The buyer doesn’t get stuck buying a lead that they can’t sell and the seller, if the partnership is based on a rev share, is guaranteed to make that the lead will sell.

This function is a game changer for ClickPoint users, because they now can create partnerships with very little risk. And now have a tool that some of the most sophisticated lead generation companies don’t have.

Pretty cool stuff. Here is the press release.

 

 

 

 

SCOTTSDALE, Arizona – October 26, 2011 – ClickPoint Software® today announced the integration of Dynamic Ping Posting for their revolutionary lead management software, LeadExec. This major upgrade improves the way leads are sold and managed by bringing higher levels of quality assurance to buyers along with ensuring the profitability of lead sales for lead sources.

“Dynamic Ping Pricing gives our customers the ability to expand not only their lead volume but their ability to work with more lead sources.  We believe it brings our clients more value and earnings using the LeadExec Lead Distribution Platform.  Our customers have requested this feature and we have responded.  ClickPoint is lowering the barrier to entry for companies that want to enter the lead generation industry.” – Gabriel Buck, CEO of ClickPoint Software

Dynamic Ping Post completely changes the experience of buying and selling leads. Lead sources now have access to premium pricing, as well as a higher volume of clients, ensuring lead sources will never lose money on leads. Buyers gain broader access to multiple sources, competitive pricing, and duplication prevention.

Rather than sending a lead straight to the user, Dynamic Ping Post allows a lead source to ping the LeadExec user with all the necessary information to pair a lead to a client. Automation then finds eligible clients the same way it would if it was prepared to deliver the actual lead. Dynamic pricing is then resolved to ensure the sell will be profitable to all parties involved. Once clients have been lined up with dynamic pricing, a ping response is sent from the user to the lead source with established pricing, at which point the lead is then sent over to be used at the client’s discretion. All this occurs in mere seconds, guaranteeing the most simple and efficient experience possible for users of the LeadExec lead management system.

Another unique feature of Dynamic Ping Post is the ability to set profit percentages of total revenue based on all traits of the sale for clients. Clients and lead sources have the ability to set requirements of multiple aspects of the sale to confirm it is beneficial to their business – essentially ensuring profitability.

Providing complete visibility of the dynamic ping post system allows users to tailor their campaigns to the fluctuations of the market via the advanced reporting system built into LeadExec. A simple interface with the ability to be as advanced as needed, LeadExec’s new Dynamic Ping Post system is poised to become one of the most important advances to lead management software in years.

About ClickPoint Software

ClickPoint is the world’s premier software company in the field of Lead Distribution and Automation. With a goal to simplify lead distribution by creating the most user friendly software that doesn’t compromise on performance, ClickPoint is changing the world’s view on lead management.

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