Comments on: Mortgage Quote Demand VS. Mortgage Lead Demand

By: Justin Rees

Justin Rees — Fri, 18 Jan 2008 13:51:56 +0000

My name is Justin Rees and I am the Head of Marketing for LeadPoint in the UK. From an anecdotal perspective, in the UK we are seeing more and more brokers looking to get into lead generation. This probably reflects the fact that the industry is much younger in the UK than in the USA.

From a marketing perspective, irrespective of the trends in search by both consumers and brokers, there is always a positive spin on things. For example, if we assume that the search activity is a reflection of the wider market then falling mortgage search terms by consumers can point to the fact that there is a fall in demand in the market as a whole. For brokers this should show them how vital lead generation is as a form of marketing as it is one of the most efficient and cost effective ways for them to get new business.

On the other hand, if more consumers are searching online then lead supply increases and correspondingly lead prices fall and brokers get cheaper leads.

For the UK anyway, the future for lead generation is very bright indeed.

By: Business, mortgage, quotes, leads, bulls, bears, buyers, share, market, competition,

Thu, 17 Jan 2008 08:14:56 +0000

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By: Lead Critic

Lead Critic — Mon, 14 Jan 2008 16:46:43 +0000

John,
Your right on the it quite right. I simply was comparing the same time frame, nothing more, so if a line starts at a peak or trough, it wasn’t my concern.

By: John DeMayo

John DeMayo — Mon, 14 Jan 2008 16:10:57 +0000

Your straight lines don’t seem to represent anything, if you made them off of a trailing average or something similar the data would be more accurate. Right now you are overstating the slope of both pieces of data.

I agree with the core hypothesis though, that this chart seems to illustrate that lead demand has dropped faster then lead supply (in a rough sort of way).

By: Looking for Exclusive Internet Leads? : Better Closer

Looking for Exclusive Internet Leads? : Better Closer — Mon, 14 Jan 2008 13:39:38 +0000

[...] now may be the time to reassess that position. An interesting lead market analysis by Lead Critic shows that while searches for "mortgage quotes" (i.e., borrowers) continues to be [...]