In this Podcast we briefly speak with Atul Patel former co-founder of LeadROI about where lead-gen is going. Although he is departing from the lead generation space, we reviewed the session. We also discuss the ideas that were gathered during the session. The group discussed the idea that the consumer could own their own information and therefore sells their information to the bank or broker. I believe that this is the future of lead generation.

What do you think?

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