Today, SalesTwit from Kaleidico launched its invite only beta. I had a chance to sign up and give it a try and wanted to share a little bit about my experience with you.

First, a little background may be needed for some of you. Kaleidico, the makers of Icosales lead management system recently announced at LeadsCon that they had built a lead management system based on the Twitter platform. What is Twitter? Twitter is a messaging platform that splits the differences between email and instant messaging. It has become quite popular amongst the instant messaging and blogging crowd. Twitter allows you to either follow what others have to say and also post small snippets or tweets about your daily activities or thoughts.

What SalesTwit does is combine the simplicity of instant messaging and the complexity of lead management into one interface. Let me walk you through a the process…

Once you sign up for SalesTwit you can do a number of different things, but the first thing I did was sync my personal Twitter account with my new SaleTwit account. This gives me the ability to receive notifications and leads through my most active Twitter account. Now that I have that synced I can Tweet all day long while leads pop up into my system when they come in.

Once that was complete SalesTwit asks me if I would like to upload my contacts from any one of my email accounts. This is were it become obvious that SalesTwit is not just a mortgage lead management system. The ability to upload my personal contacts allows me to randomly contact one person a day based on a few rules that I can choose. I can either choose to receive leads or contacts when they come in or “Beg for Leads”. I virtually can post any type of lead into SalesTwit. This is very very cool, in my opinion.

On the right side of the interface you have your pipeline stats. As you can see it simply gives you a status snapshot of all your leads .

Once you have things set up you can also buy leads in the system. While you can’t really by leads within the system, you can access a list of lead providers and choose to contact them via a simple submit button. Once a user hits submit an email is sent to the lead provider notifying them of your interest. The email contains your contact info and also the URL that is needed to post leads into SalesTwit. Once leads begin to come into your system you simply disposition the leads by responding to SalesTwit with text messages. Example if you contacted the lead you text back #contact.1 and so on.

SalesTwit is definitely redefining the word Easy, but my question is it too easy? In a time where we features are everything, does SaleTwit dumb it down too much and leave out needed features. I guess ultimately you only need the contact information, the leads delivered in real time and a pipeline management system and SalesTwit offers this. According to Kaleidico SaleTwit is only a feature of Icosales and users, if they chose can have the same features as Icosales users. The next concern is can this be scalable for middle to larger organizations? Also, are you encouraging your employees to be distracted with IM services like Twitter or AIM?

I think this is an interesting step for LMS’ or contact management systems and worth a test. If you are interested in being involved with the beta you can go here to sign up. You must use the beta invitation code “LeadCritc” to receive access and I believe I only have a handful of invites on my account so sign up as soon as possible. If it you are too late and the invites are depleted let me know and I will try to acquire some more invites.

What do you think about this development? Do you think it will stick?

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