Categorized | Uncategorized

Mortgage Companies Pop Like Jiffy Pop

Chris, smart and kind of cute in a close shaven head kind of way, what am I supposed to do with this post?

You are right it is a long list of closed mortgage companies, so what? Are you trying to depress me? Are you trying to freak out your customers that the implode-o-meter boogey man is around the corner?

Probably not.

What you probably meant to say was that all of these companies have something in common–they didn’t respect the trusted relationship a customer gave them.

The formula for an imploded mortgage company is simple and predictable:

  1. Show a lack of respect for the consumer
  2. Turn and burn them into whatever program makes YOU the most
  3. Get them off the phone so you can do this as many times as possible
  4. Throw them on a warehouse (credit) line (held for sale)
  5. Mix in the studs and duds and unload them quickly to the investor
  6. Wait 6 to 18 months and mix in a nice size rate increase
  7. Watch borrowers and loans pop like Jiffy Pop in the investors’ portfolio
  8. Institutional investors sell their MBS
  9. Warehouse lenders roll up their credit lines
  10. Investors (loan buyers) shove back avalanches of bad loans
  11. Watch lenders and brokers go pop like Jiffy Pop

It all starts with respecting the consumer! Did you call to check on me today? Should I be nervous about that option ARM you gave me last fall?

-Silence Dogood

.

Your email:

 

This post was written by:

Silence Dogood - who has written 14 posts on LEADCRITIC.

Silence Dogood, the namesake of the slightly prudish widow of Poor Richard's Almanac. Reformed Internet lead buyer and consumer grinder. Inclined now to focus on how to turn Internet client advocacy into increased conversions and long-term production. You might also catch me engaged in rumor mongering or needling the less intelligent.

Contact the author

One Response to “Mortgage Companies Pop Like Jiffy Pop”

Trackbacks/Pingbacks

  1. [...] borrowers have no idea what a credit crunch is or why mortgage companies are imploding, but they do know there is panic and mayhem in the mortgage [...]


Leave a Reply

CommentLuv Enabled - Link your latest post

Additional comments powered by BackType

LeadCritic on Facebook






LeadBuyerNetwork Tweets