In the past few weeks we have seen a few websites that have stepped out of the industry norm, SmartHippo and Mortgage Marvel. These sites have taken the long thought out approach of improving the consumers experience and spent many days and months developing their ideas.

I recently came across two more websites that look to make imprints on our industry.  The original concepts and unique uses of brand marketing really set these two websites apart from any other in the industry. It will be very interesting to watch the further development and success of these two sites.

With out further a due I give the future of the industry:

Website #1 

Website #2 

What do think?

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